Archive for the ‘General’ Category

The Interactive World Wide Web

Sunday, June 28th, 2009

Summer has arrived, it’s time for fun!

First stop, the Webby Awards, the International Oscars for the Internet world.  Take a peek at winners Wario Land Shake It and Apple’s iPod Touch online commercial.  Clearly, the Internet is shaking things up.

Forrester Research would agree - the firm recently predicted that Interactive Marketing is set to grow 11% to $25.6 Billion in 2009 and hit $55 Billion by 2014.  All this, at the expense of offline marketing - with direct mail and print being hit hardest.

Forrester’s forecast describes the ‘interactive marketing’ world - most are Internet-enabled technologies; however mobile marketing is at the top of the chart.  We’re so programmed to think of the internet as computer-based, however that is rapidly changing.  At the Webby Awards, ‘mobile’ is one of the four major categories of awards.  They aptly describe it as the ‘next big Internet frontier.’

Of course, mobile is not the only platform.  The Open Screen Project, led by Adobe, is an industry-wide initiative with the aim of enabling media rich internet experiences across any device - gaming, TV, mobile, in-car or on appliance consoles, the works.  It’s a vision at this point and faces an uphill battle due to the lag in standards and the continuing fragmentation in the industry stemming from development initiatives specific to devices, networks and companies.  However at some point in the near future, it will happen.  To get a flavour of what a ‘Rich Internet Application’ or RIA means, check out the latest rich internet applications on the Adobe site.

And this summer, if you work up a little thirst, why not visit the latest interactive café - the Coca Cola vending machine.  This ‘next generation’ vending machine which premiered at the Beijing Olympics is now being rolled-out across the USA.  Built in partnership with Samsung and an interactive agency, the machines will feature iPhone-like functionality and incorporate sound, sight and motion video - the machines will also offer mobile phone downloads, cashless payment and rotating promotional messages based on the date and time.  Oh, and you should also be able to get an icy can of Coke as well.  One hopes anyway ;-)

Happy Birthday World Wide Web

Tuesday, March 17th, 2009


This month, the World Wide Web turned 20 years old. Unlike my children who are unable to imagine life without email, Google, Wikipedia, Facebook, YouTube and the myriad other uses they make of the Web, I do remember the way things were before the Web (remember those big heavy books called “encyclopaedias” and some other heavy things called “Yellow Pages”?). Now that I’ve been reminded of the Web’s birthday I’m not sure whether I’m more astounded at how quickly 20 years has passed or actually what a very short period of time the Web has existed, given its profound impact on our lives and on the world (and of course you could arguably say something similar about mobile phones).

Have a look at TED for a great talk given recently by Web inventor Tim Berners-Lee. He says he originally created the Web as a “play project” on the side and goes on to talk about his next project which is to build a Web for open, linked data that could do for numbers what the Web did for words, pictures and video to “unlock our data and reframe the way we use it together”. It makes absolute sense when you think about it – after all the Web is the ultimate cloud computer.

I love TED, it’s one of the best sources of thought-provoking, stimulating, fascinating material on the web. TED stands for Technology, Entertainment, Design. It started out in 1984 as a conference bringing together people from those three worlds. Since then its scope has become ever broader. The annual conference now brings together the world’s most fascinating thinkers and doers, who are challenged to give the talk of their lives (in 18 minutes). I find a good way to keep up with what’s new on TED is to follow it on Twitter.

Welcome to Black Note

Wednesday, February 11th, 2009

Welcome to the new website and blog for Black Note, a business established in 2008 to provide consulting, support and advice to companies and people working in mobile, media, music and related fields.


My intention with this blog is to offer topical commentary on various things which may be of interest to clients, partners and friends of Black Note - or which may only be of interest to me! My business background in management, telecoms, new media and technology, coupled with my fascination with the internet, mobile, consumer electronics and music will hopefully provide for posts that are sufficiently eclectic and varied to be of interest to others. The process of writing stuff down should also help develop my own thinking.


Finally, in closing off this first brief post, I’d like to thank family, friends, business colleagues and other professionals who have provided so much support, advice and encouragement to me over the past several months.

Rob Ellis
View his LinkedIn profile here

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